Website Monitoring: Connecting You to Your Target Market

For anyone that has their own website, it is important to understand how critical it is to full grasp who your target market is. Even if your website happens to be a digital version of your portfolio, you will still want to attract people to come view it. What draws people to your website? How do you keep your visitors coming back? How do you build retention?

Retailers understand this idea of customer satisfaction more than anyone as they depend on making sales in order to stay in business. Whether you are a brick-and-mortar store or an e-commerce site, all parties involved must understand and implement the same standards as both businesses are essentially the same, just in two completely different locations. However, a brick-and-mortar business may have a leg up with customer service as there is a great amount of face time, where as on the internet, you may not have any direct contact with a sales representative. Getting to know your customer and/or target market is imperative in staying afloat. When a customer enters a store in a mall, a sales representative may have the opportunity to approach that customer and offer any assistance or guidance if needed. On a website, it is rare for a customer to receive this kind of personal attention. If a customer tries to leave a store, an employee may be able to assist in convincing that individual to stay and shop around. But how can you do this when you have a website?

The internet makes it easy for someone to jump from website to website in a matter of seconds. This can either make or break your online business depending on how you approach it. Using a website monitoring solution can aid in preventing loss of business from occurring. But how?

Website Monitoring

1. You will be notified immediately via SMS text and/or e-mail when an issue arises with your website This will resolve the biggest issue that websites have…functionality. No matter how large or small your website is, it usually has some sort of navigation with different tools (i.e. – photo album, video, blog, shopping cart, etc.). If a certain function on your website is not working properly, a website monitoring service will notify you to ensure that the problem can be fixed before your customers find out. If a customer visits a website and immediately has a problem with viewing something or perhaps checking out using the shopping cart function, they are going to leave very frustrated and find a different website to shop from or browse. This can truly hurt your business alone.

2. Website monitoring will monitor individual pages on your site. Each page may provide a certain functionality or may have been set up or built differently than the other. There for, it is important that EACH page on the website is monitored safely and efficiently. Aside from checking each individual page, website monitoring will check for specific text on the monitored pages.

3. Check SSL secured website or pages and SSL certification expiration. SSL stands for Secured Socket Layer protocol which ensures secure transactions through the internet. This is extremely important to have for your website because it protects your business and your customers, especially when transactions are made using the personal information of your customers such as credit card information, addresses and social security numbers.

All in all, website monitoring ultimately connects you to your customer because it protects your business and your visitors while notifying you when a problem arises before your customers find out for themselves. It will ensure that your website can be trusted and keep your customers returning to your site. For more information on website monitoring, please Yup It’s Up for a FREE 30 day trial.

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